Today's blog comes from #TeamFlexFood athlete James Alexander-Ellis: Bodybuilders have been doing it for decades. Weight Watchers addicts have been doing it for years too. Calorie counting, food tracking, macro counting - call it what you want, but it is not a new concept, and it is something that many of us dread. It is a sign of obsession for some, and a drain on our time. So do you really HAVE to record your food intake to the letter, just to make progress with fitness? In short........No. Does food tracking allow for more understanding and control, and therefore certainty and progress in your fitness plan? Definitely....Yes! Let’s work through an example. In my experience as an online coach this a very real scenario: